🧑🤝🧑Promotion strategy and community mechanism
HealthN.AI has designed a comprehensive promotion and incentive system to expand its user base and build a thriving community ecosystem.
1. SBT Digital Identity
Free or low-cost Soulbound Token minting for new users.
One-click DID + basic SBT badge registration.
“Show Your Health ID” campaign to boost social media visibility and attract new members.
2. Invitation & Referral System
Users get a unique referral link/code.
Rewards for both inviter and invitee (HAN tokens, health piggy bank, free AI consultation vouchers).
Invitation leaderboard → top users receive extra rewards and “Community Ambassador” titles.
3. Rankings & Honor Incentives
Public leaderboards: health check-ins, knowledge contribution, promotion efforts.
Updated monthly with rewards + honorary titles (nickname identifier, Monthly Star NFT medal).
Monthly “HealthN.AI Heroes List” shared on social media to inspire others.
4. Health Ambassador Program
Select passionate members as “Health Ambassadors.”
Responsibilities: organize local events, co-create content, support new users.
Benefits: monthly HAN allowance, early access to features, offline event invitations.
Promotion path: Ambassador → Senior Ambassador → Chief Ambassador.
5. Task System & Events
Monthly challenges (e.g. “30-day early sleep challenge”, “8-week fitness plan”).
Festival/awareness day events (World Sleep Day, Men’s Health Day).
Web3-themed activities (NFT airdrops, limited badge minting).
Multi-channel announcements: Weibo, WeChat, Twitter, Telegram, Discord, etc.
6. Content Interaction Incentives
Publish and share high-quality posts in the Health Encyclopedia.
Earn HAN rewards + article highlights (“essence” tags).
Social sharing of personal achievements with hashtags → lottery rewards.
Collaborations with health KOLs and media for joint content campaigns.
7. Multi-Channel Community Operations
Official community presence across WhatsApp, TikTok, Twitter, Discord, Telegram, Medium, Facebook.
Active community managers and ambassadors answering questions & gathering feedback.
Regular AMAs and roundtables → promote user co-creation and direct communication with the core team.
Goal
Through these initiatives, HealthN.AI aims to:
Break the cold-start barrier and gather its first loyal users.
Drive long-term growth through community participation.
Become a globally recognized men’s health Web3 community — active, supportive, and trusted.
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