🌏User profile and target market

Target user group

HealthN.AI mainly targets men aged 25–55, a group often under high work and family pressure where sleep and sexual health issues are common.

• Insomnia: About one-third of men under 35 suffer from chronic insomnia, and the rate continues to rise among busy professionals.

• Sexual health: While ED increases with age, it also affects the young — nearly 20% of men under 30 experience erectile dysfunction. Fatigue, sedentary lifestyle, and stress further lead to premature ejaculation and lower libido.

• Overall situation: More than half of working men report health concerns, with 44% expressing low sexual satisfaction.

👉 This shows men in this age group have strong demand for better sleep and sexual health management, but are often held back by busy schedules and lack of effective solutions.

User portrait

HealthN.AI divides its users into two groups:

• Web3 Users: Login with a wallet and bind a DID digital identity. They enjoy full data ownership and on-chain asset rights.

• Non-Web3 Users: Quick login via social accounts (X, Google, etc.), similar to traditional health apps. Over time, they are guided to transition to Web3 DID accounts for more features and benefits.

This dual-track strategy ensures broad coverage:

• Lowers entry barriers for newcomers.

• Protects privacy and asset autonomy for crypto-native users.

Target Markets: Initial focus on high-growth regions such as Japan, South Korea, and Southeast Asia, then gradual global expansion. Priority is given to regions where sleep disorders and male reproductive health issues are most prevalent. Core users are men with strong health improvement needs and a willingness to adopt new technologies.